Going digital is one of the more popular phrases for organizations these days, especially when it’s the only way to survive tough competition. Expanding a company from a brick and mortar only business to having a strong online presence, however, can be easier said than done. That’s why one postal organization has enlisted the aid of an executive from a well-known technology company to give its efforts a boost.
Australia Post has recently hired Tracey Fellows, head of Microsoft’s Asia Pacific division, to lead its digital strategy. The highly anticipated move will seek to use her creative talents to help with the merger of Australia Post’s traditional mail services with its e-service units. Part of that responsibility will be overseeing the Digital MailBox service.
Each year, more people rely on their smartphones for activities they used to do through traditional means. In 2008, global smartphone sales exceeded 139 million units. In 2012, there were an estimated 670+ million in smartphone sales worldwide. Smartphones are even replacing personal computers as the preferred way to conduct transactions online.
With the strong shift toward digital services by consumers around the world, seeking a leg up on the competition by providing superior digital services could ultimately be the arbiter of which organizations survive long-term.
Do you think USPS will have a strong role in the digital arena of tomorrow?
