More than 170,000 attendees from across the globe descended on the Consumer Electronics Show in Las Vegas earlier this month.
An engaging display helped the Postal Service stand out among the more than 3,600 vendors occupying nearly 2.4 million square feet of exhibit space. The booth boasted large video displays as well as a 20–foot interactive game and a photo booth that allowed attendees to send short videos of themselves through a QR-code link on a postcard.
While drones, driverless cars and home automation products scored with attendees, a stealth USPS debut product won over its own legion of fans. The new Precious Cargo Box pulled in attendees to the USPS booth by the thousands.
The box is designed with foam inserts placed to securely hold electronics without adding packing peanuts or air cushioning. USPS Business Alliances Specialist Dana Foster was one of the Sales staff that spoke to attendees about USPS products and services.
“Our booth has drawn incredible interest,” he said. “But the biggest magnet has been the Precious Cargo Box. They see how the box can help their business.”
He often had as many as four people waiting in line to talk to him about the box.
“People are actually excited about the Cargo Box,” said Business Alliances Specialist Brenda Jackson. “It’s been a showstopper.”
“It was super fun and totally unexpected,” CES Attendee Stephanie Patrick said. “I got to learn about new packaging techniques and my company will definitely start using them to ship our computer and gaming gear.”
The box is currently available in three sizes at the USPS Store. The small box, designed for smartphones, costs $6.99. The medium box, designed for tablets, costs $12.99 and the large box, designed for laptops, costs $15.99. Each requires the appropriate USPS Flat-rate shipping postage in addition to the cost of the box.
The Postal Service presence also gave CES attendees a special glimpse into the future of the mailing and shipping industry, including the Most Wonderful Ornament, Smart Mailboxes, Smart Blue Box and the Seamless Shipping Kiosk.