Could Packages Be the Next Advertising Opportunity?

Package ad

 

They’re abundant in auto racing, cycling, and on many hats and shirts of tournament poker players. They cover bulletin boards, buildings and stadiums. Wherever they’re placed, advertising logos and messages capture the attention of many who come across them. With the continued proliferation of ads, could packages present a new surface to sell advertising space?

To boost awareness of the soon to be released Minions movie, Amazon.com has developed new packaging in which to send consumer goods. The new, yellow boxes feature unique characters from the movie and will grace Amazon packaging through the release date of the movie in theaters.

According to its latest Form 10-Q financial statement, Amazon.com incurred than $1 billion in net shipping costs during the first three months of 2015. Revenue generated from the new Minions advertising campaign may have the effect of partially offsetting the loss in shipping charges that currently burdens Amazon revenue, though it’s unlikely to have a significant impact with the single ad campaign effort.

If other product providers find value in making similar moves with product packaging, parcel carriers may soon find their vehicles loaded with everything from superhero characters to spaceships and laser swords later this year.

Do you think USPS packaging should contain ads for non-organization-related products to generate additional revenue?

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4 Comments

  1. grannybunny

     /  June 29, 2015

    No, I do not believe USPS packaging should include paid advertising for other products or services. If there is a specific tie-in to stamps, such as the Spiderman one — which we did include on our packaging — that’s OK, but that’s as far as I would go.

  2. plumfanatic

     /  June 30, 2015

    Yes, definitely. Finding new income is much more productive than cutting customer service. I don’t understand what would be wrong with this idea.

    • grannybunny

       /  June 30, 2015

      Messaging on government vehicles is “government speech.” I don’t think the government should be endorsing one private enterprise over another. The Postal Service belongs to everyone.

  3. Jonn

     /  July 1, 2015

    I like the partnership idea. I don’t think postal trucks should drive around looking like nascar vehicles, but packages that have a specific icon on it in a partnership agreement between usps and another company could be a good source of revenue. How about Han Solo and Chewbacca on a package for the new Star Wars film out later this year? I’d love to see that.

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