Augmented Reality

Sample Augmented Reality navigation image.

Sample Augmented Reality navigation image.

In a popular movie about a cyborg that travels back in time to alter the future, the metallic creation uses an enhanced visual display to provide it with critical information. The data, ranging from the dimensions of objects to environmental conditions, is overlaid onto the live visual display of the cyborg’s vision. While this might have seemed like a vision of futuristic fantasy when the movie was originally released in the 1980s, the reality of modern technology has made such visual displays readily available to the general public through standard smartphones.

Augmented Reality (AR) is seen in everything from sports games, to GPS navigation, to medical process enhancements, and in recent years, has migrated its way into applications for smartphones. One of the growing uses of such smartphone apps is to scan mail items enhanced with AR technology.

Similar to facial recognition technology, application software uses a mobile device’s built-in camera to scan and recognize an image printed on a mail piece. The technology then utilizes the characteristics of a specific image to trigger a digital response, displaying videos, an assortment of widgets and other useful information.

While use of the technology is expanding every year, potential applications of its abilities are still in the infancy stage of development.

How do you see AR technology expanding in the coming years?

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