Video Mail

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Advanced technology is finding its way into Post Offices throughout the world. From offering stamps with pleasing aromas to mobile Point of Sales for customer convenience, innovation is the mainstay of future Post Office revenue. In an effort to adapt currently available technology for enhanced customer value, one particular Post Office has recently introduced a way for individuals to send a multi-media experience along with their package.

Released in time for this past holiday season, Australia Post added a new capability to stamps placed on its Express Post and Express Courier International packages. Customers who want to offer a personal video message along with their items in the mail can do so using a Video Stamp.

Each Video Stamp features a unique QR code that directs an individual to a personal message from the sender of a package. Messages can be recorded or rerecorded prior to mailing the package or within 12 hours after mailing. Each video can hold up to 15 seconds of footage recorded directly from an individual’s phone using a free app available from Australia Post. If the recipient of the package doesn’t have a phone capable of displaying the message embedded in the QR code, the eight digit code associated with the stamp can be entered into http://auspost.com.au/parcels-mail/video-stamp.html and viewed or downloaded any time within 90 days.

As technology continues to advance in the future, Post Offices around the world are likely to adapt additional uses of new innovations to enhance customer value and satisfaction.

Do you think USPS should issue stamps incorporating QR code technology for video messages?

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3 Comments

  1. kathy

     /  January 29, 2014

    yes!! most definitely

  2. K M

     /  January 29, 2014

    I think it would be great for gifting.

  3. Jonn

     /  January 29, 2014

    Great idea! I wonder if it would possible to shape the QR code itself into something cool. That would make it stand out even more.

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