Small Business Saturday Coming This Weekend

Small Business Saturday is a day dedicated to supporting locally owned small businesses nationwide. Founded by American Express in 2010, this day is celebrated every year on the Saturday after Thanksgiving and helps give small businesses across the country a huge boost.

Make Small Business Saturday the biggest day of the year for small business.

Anyone and everyone can be part of the celebration. Here are a few ways you can help make this year’s Small Business Saturday the biggest shopping day of the year for businesses in your neighborhood:

Are you a small business owner?

  • Create your free personalized marketing campaign to help attract customers at
  • Get on the Small Business Saturday map, so American Express Card members can find you. (For qualifying American Express Card accepting small merchants only.)
  • Watch videos and see how other small business owners drove results during last year’s big day.

Want to support small businesses in your local neighborhood?

  • Visit to find new businesses to support in your neighborhood.
  • Sign up for e-mails and stay in the loop about Small business Saturday.
  • Tell everyone where you plan to Shop Small on Facebook, Twitter, Instagram, and other social networks.
  • Make sure to get out and Shop Small on the big day.

Want to become a Neighborhood Champion?

  • Help build enthusiasm and drive local support for Small business Saturday.
  • Sign up for e-mails filled with tips and inspiration.
  • Join a neighborhood circle where you can connect with local small business owners and Neighborhood Champions online so you can share ideas, get inspired, and prepare for the big day together.

Join the movement at

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