Turning the Spotlight on History and Direct Mail

Turning the spotlight on history and Direct Mail

Boston Harbor Lighthouse Keeper Sally Snowman is the U.S. Coast Guard’s only resident lighthouse keeper.

The August 2013 edition of Your Postal Podcast shines a light on the history behind new lighthouse postage stamps as well as the important role Every Door Direct Mail can play in promoting small businesses in diverse communities.

The audio program begins with an inside look at the oldest of the New England Coastal Lighthouses depicted on the new Forever Stamps from the full-time keeper of the Boston Harbor Lighthouse.

Next, you’ll hear how the Postal Service’s Colorado sales force is helping business owners learn that Every Door Direct Mail is a perfect advertising vehicle in any language.

Both the audio and transcript versions of this and previous editions of Your Postal Podcast are available at YourPostalPodcast.com.

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