Has Demand for Print Media Sailed into the Sunset?

Print media sail

For some, 24 hours isn’t enough time to squeeze in an entire day’s worth of activities. Longer hours at work, holding multiple jobs, attending school, and raising a family zap simple luxuries previously enjoyed during leisure time. One of those luxuries is the daily task of keeping up with the news.

Rather than sitting down with a cup of coffee in the morning and reading the paper, many people have switched to viewing their news on the go. Smart phones, tablet PCs, and other electronic access to the Internet are replacing traditional news sources such as magazines, newspapers, and other print publications.

Besides offering enhanced convenience, digital news has the added advantage of being up-to-the-second in timely information on developing stories. As more individuals take advantage of burst news through media websites, Twitter, blogs, and other digital outlets, the pressure on print media to compensate for lost revenue will continue to mount.

The burst news effect is drastically reducing the subscriber base and related income of media publishers, forcing many to take measures such as reducing page count, laying off personnel, and switching to all-digital versions of their publications to avoid permanently closing their doors.

In 2012, News Corporation, one of the largest media companies in the United States, generated $597 million in operating income from its publishing business segment. That amount is down from $864 million, or 31 percent, from the previous year. With increasing preference for digital news by consumers, the divergence away from traditional news sources is likely to continue.

Do you think USPS can capitalize on the rising use of social media and other digital sources for news and information?

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2 Comments

  1. Anonymous

     /  June 8, 2013

    No… they can barely get the mail delivered…

  2. Anonymous

     /  June 8, 2013

    they should of done that a long time ago

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