Sticker Shock

Sticker Shock

Stickers are used for a variety of purposes. From decorating greeting cards to displaying the price on a box of cereal, stickers have been a popular way to bring smiles and information to people around the world.  When it comes to unaddressed mail, one particular Post Office has a sticky idea for its customers.

To expand customer choice in the mail they receive, Hongkong Post has allowed its customers to place a sticker on the upper right-hand corner of their mailboxes to decline the receipt of unaddressed mail.

A carrier that sees a sticker containing the instruction “No circular mail” on a customers mailbox will refrain from depositing unaddressed mail into it. All other addressed mail is delivered as normal.

Do you think a sticker similar to that offered by Hongkong Post should be made available in the United States?

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4 Comments

  1. Jonn

     /  May 13, 2013

    Na. I don’t want to give marketers a reason to cut back on the ads they send – and the revenue it brings in.

  2. PostalPeg

     /  May 14, 2013

    This would create a lot of work for our carriers, having to sort through the customer’s mail before it goes into the box. Besides, it’s not our responsibility to decide what mail the customer “wants” and what they don’t.

  3. Grannybunny

     /  May 14, 2013

    I agree with the other comments. For every delivery, there are actually 2 customers: the mailer — the “paying customer” — and the intended recipient. Why should we favor one over the other? The mailer — clearly — wants the item delivered, has paid for that service and has a right to have it performed. If the recipient does not want the mailpiece, s/he can discard — or, hopefully, recycle — it, ask the mailer to remove her/him from its mailing list, etc.

  4. I live in Hong Kong and I really like the No Circular Post sticker. Since the super-majority of Hong Kongers live in high-rise buildings, mailboxes for the entire block/building are usually within the same small area around the lobby. Imagine if the super majority of people in US only receive mailed to post office boxes at local post offices. With that setup the sticker system is much easier to implement because mail delivery and distribution is also simpler.

    As for a business paying to deliver a piece of unaddressed mail to someone, I would say customer choice is better. The good news for businesses using Hong Kong Circular Post is by default every address is opted-in, and the super-majority of people won’t ever bother to get the sticker, put it in the upper right hand corner of their mailbox, and thus opt themselves out of Hongkong Circular Post mailings.

    Personally, I want to live in a nearly paperless world, so I don’t want to receive any paper unless it’s absolutely necessary. As a business owner though I can see the great potential in direct mail marketing since email marketing just has too low of a cost. Thus, many similar potential offers sent via email would be marked as spam and ignored. It’s just too bad that email marketing is such a wild west compared to direct mail marketing.

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