Lists Create New Revenue for Growth

Lists creat new revenue

Tough times call for creative opportunities to boost revenue for businesses. This is the position Hongkong Post is taking when looking to stimulate its struggle enterprise.

As more people conduct their business electronically, Hongkong Post is adding to the list of services it offers to customers. That includes creating customer profile data offered to marketing mailers.

Hongkong Post accumulates customer data from the census and separates it into different categories. Advertisers looking to market their products to certain groups of individuals can use that portion of the mailing list that suits its needs. The list reduces the efforts involved by the advertiser in marketing to customers, and boosts interest in marketing with Hongkong Post.

While maintaining a customer database isn’t likely to be the ultimate solution to fixing sagging revenues, it is likely to support an existing service and boost its desirability to business customers.

Do you think selling customer lists to other businesses is a good source of postal revenue?

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3 Comments

  1. Grannybunny

     /  April 24, 2013

    Right now, it is illegal for the Postal Service to create or maintain directories of its customers, in deference to the private entities that deal in address lists. Were the law to change to allow USPS to sell customer information, it might be at the expense of the Postal Service’s rating as the most trusted government agency and fourth-most trusted business in America.

  2. Anonymous

     /  April 25, 2013

    I totally agree with Grannybunny. BAD Idea.

  3. Jonn

     /  May 6, 2013

    Yeah, I don’t think USPS should do this in the future. I don’t like when businesses sell my info to make another buck, so I try to stick to the ones that promise not too. That’s not always easy either, and it’ll only get harder to avoid our data from getting into the hands of marketers. That reminds me of the Minority Report with scanners and fancy displays identifying people in malls and other places to say hi to them by name and push a product they might like. Scary.

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