A New Name for a Popular Icon

Standard Post

For 100 years, Parcel Post has been one of the most efficient and affordable means to send a package safely to its destination. Following a recent change, one of the most well-known services in history received a new name.

Late last month, Parcel Post changed its name to Standard Post. While the name may be different, customers can expect the same level of quality service and affordability that they’ve come to know for the last century.

In addition to the new name, shippers will also receive a tracking number with their purchase as a built-in Standard Post service. Customers will be able to go online at USPS.com and monitor the progress of their valuables as they make their way toward the delivery destination.

What do you think of the Parcel Post name change to Standard Post?

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4 Comments

  1. There was no reason to change the name and no reason to give away tracking with it. I do not understand why we are giving tracking with priority and standard but not with first class. The fact is, we are adding a tracking number whether the customer pays for it or not (first class) and that number is printing on their POS receipt. The stamp price is awkward and the price increase is really no increase at all when you include the tracking. Someone is trying to bankrupt us and they’re going to succeed.

  2. Anonymous

     /  February 24, 2013

    Totally agree…

  3. Jonn

     /  February 25, 2013

    I don’t see why the name was changed. Parcel Post was an iconic name, and the shift to Standard Post makes it sound less important. Maybe that was the goal behind the shift, to encourage people to switch to a premium product. Whatever the reason, I’ll still call it Parcel Post. It’ll sound like I’m getting more for my money than Standard Post. 🙂

  4. Anonymous

     /  February 25, 2013

    Glad we are including tracking with products now but should have done ALL packages not just Parcel Post and Priority. ABSOLUTELY no need to change the name…..that just confuses our customers. Customers do not like CHANGE…CHANGE…CHANGE…. 🙂

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