Automotive Sales Lead to Revenue Growth for USPS

Automotive sales

Duluth, MN, City Carrier Mary Jo Howland wanted to purchase a new vehicle, and was browsing at her local dealership. An active participant in the Customer Connect program, she asked a few questions of her local agents while she was looking at vehicles, determined to generate some intrigue as to our new Every Door Direct Mail offering. Mary Jo offered to have the Northland sales force follow up to learn more about how North Star Ford gets foot traffic into its showrooms.

Business Solutions Specialist Chris Holder worked with Inside Sales Chuck Forkner on the initial contact with the company. Shortly thereafter, Chris began to work with North Star Ford on strategies to increase walk-in business, the first initiative of which would be focused on cash-for-clunkers extension and increased trade-in values to get customers to buy more vehicles.

North Star Ford has multiple sites, and the company was particularly interested in the ability to pay for and enter mailings without multiple permits. Every Door Direct’s new online payment solution would allow the dealership to create mailings for every site with the convenience of one payment method and no permits. After their first mailing, North Star Ford was pleased with the results. The initiative, spanning dozens of post offices, generated more than $27,000 in new revenue in the first week. Expected annual revenue is $725,000.

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