Direct Mail Way to Future Growth

Photo by Cheryl Patterson

Letters sent through Royal Mail, among other posts, have been declining for many years. While the organization struggles with the harsh reality of digital migration, there has been a bright side.

Direct Mail advertising has been a booming business for Royal Mail. So much so that it now accounts for approximately half of the total mail volume coursing through its operation. The continued increase in Direct Mail advertising is proof of its effectiveness. This has Royal Mail working to realign its distribution network toward increasing direct mailing processing and delivery efficiency.

Advertising through Direct Mail is still one of the most effective means of delivering targeted messages to customers. As the migration of traditional letter mail shifts to digital alternatives, advertising will comprise an even greater volume of mail delivery.

Do you think mail recipients in the future will be as eager to check their mailboxes if the majority of what they receive is advertising?