Unaddressed Mail Boon for New Company



Unaddressed mail

When a new company forms, it usually attempts to take advantage of a niche market that doesn’t exist, one that’s currently underserved, or a market that has a low cost of entry with a high potential return. That’s the hope of Vlaamse Post, a newly formed company in the Belgium market that is seeking to become a part of the Belgium delivery network.

The postal market in Europe was opened to competition in 2011, allowing private competitors to compete head-to-head with government-run services. In September 2012, a private company called Vlaamse Post availed itself of that opportunity, and opened its doors for business. However, the company isn’t open to all postal services everywhere yet.

Vlaamse operates in a specific region of Belgium and focuses on a single product line. That product line consists of the delivery of unaddressed mail. It’s the easiest delivery option for a fledgling company, requiring minimal processing to deliver material to a wide audience. The company hopes to expand to all forms of addressed mail by 2014 as its delivery system, distribution network, and processing capabilities grow.

The Belgium government expects that the additional competition will lead to higher quality services at a lower cost for the citizens of the country. The proof will be in whether or not Vlaasme can turn a profit while making customers of the post happier than they were before the company opened its doors. One thing is clear in this new venture – potential competitors will be monitoring their progress carefully for a possible entry point, should the venture prove successful.

Do you think opening a Postal Service to competition is a good thing?


1 Comment

  1. A hard working man

     /  December 23, 2012

    Just what the Belgium market needs; a network of under-paid workers with no benefits and no back ground checks given the right to come onto peoples property. Perhaps the people of Belgium don’t value the privacy and security of their mail, but Americans do – and they insist on living wages and the dignity at work that comes with our right to form a Union.
    Benny the blogger should distance himself from the corrupt postmaster that is trying to destroy our constitutionally created Postal Service, and run stories that contrast the disaster that other countries postal systems have become with our Postal Service, not trying to make the “progress” these poor slobs have subjected their citizens to sound like a good idea.

  • Hello, I'm Benny the Blogger: I'm the world's most famous postal employee. My hobbies are snappy quotes, kite flying and publishing. I was born Jan. 17, 1706, but don't call me old.

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