Singles Day Prominently Promotes Sales

Black Friday and Cyber Monday are two of the biggest shopping days in the United States. While Cyber Monday was created only recently to take advantage of the increasing popularity of Internet-based shopping, Black Friday has been around for many decades. As popular as these shopping phenomena are, there’s another event that tops even the best sales data from either day.

In the 1990s, a group of college students in China got together and formed what they called Singles Day, celebrated on November 11. It was an opportunity for singles to go out with other singles through a gathering of friends or by going out on blind dates. Those attending a singles event would pay their own expenses to show their independence. If all went well, their single status would come to an end.

The idea of Singles Day carried on after the students who invented it graduated. Its popularity has continued to grow throughout the years, and today, the event has expanded to include more opportunities to bring singles together.

Businesses in China are using Singles Day as a way to promote their products as gifts. Advertising campaigns focus on singles looking to give themselves or a potential mate something special to celebrate the occasion. Products are typically offered for 70 percent off on this day, and customers are known to delay their purchases until then. Internet sales boom during this time, and shipping companies thrive on the increased business. Gifts were in such great demand this past Singles Day that China Post had a difficult time keeping up with the sheer volume of packages surging through its operations.

Do you think Singles Day could be equally successful in the United States?

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